Email Marketing Comparison
ConvertKit vs Mailchimp
Side-by-side comparison of ConvertKit and Mailchimp in 2026. See how they stack up on features, pricing, and ratings.
8.5
ConvertKit
Email marketing built for creators
VS
3 wins · 2 ties · 5 wins
7.5
Mailchimp
All-in-one marketing platform for growing businesses
Quick Verdict
Choose ConvertKit if you...
- ✓ Bloggers
- ✓ Podcasters
- ✓ Course creators
- ✓ Newsletter writers
Choose Mailchimp if you...
- ✓ Small businesses
- ✓ E-commerce beginners
- ✓ All-in-one marketers
Pricing Comparison
ConvertKit
Free plan available
FreeFree
- • Up to 1,000 subscribers
- • Landing pages
- • Broadcasts
Creator$15/mo
- • Automations
- • Third-party integrations
- • Free migration
Creator Pro$29/mo
- • Newsletter referral
- • Subscriber scoring
- • Advanced reporting
Mailchimp
Free plan available
FreeFree
- • 500 contacts
- • 1,000 emails/month
- • Basic templates
Essentials$13/mo
- • 5,000 emails/month
- • A/B testing
- • Email scheduling
Standard$20/mo
- • Automations
- • Retargeting ads
- • Custom templates
Premium$350/mo
- • Unlimited contacts
- • Advanced segmentation
- • Phone support
Feature-by-Feature Comparison
| Feature | ConvertKit | Mailchimp |
|---|---|---|
| Free Tier | Yes (1K subs) | Yes (500 contacts) |
| Automation Builder | Visual | Customer journeys |
| Landing Pages | Basic | Yes |
| A/B Testing | Subject lines | Subject, content, send time |
| Deliverability | Excellent | Good |
| Templates | Minimal (text-focused) | 100+ templates |
| Segmentation | Tag-based | Advanced |
| Digital Product Sales | Built-in Commerce | Via integrations |
| Analytics | Basic | Detailed |
| API & Integrations | 90+ integrations | 300+ integrations |
Ratings Breakdown
Ease of Use
ConvertKit
9
Mailchimp
8
Features
ConvertKit
7.5
Mailchimp
8
Value for Money
ConvertKit
8
Mailchimp
6
Customer Support
ConvertKit
8
Mailchimp
6
Key Limitations
ConvertKit Drawbacks
- ✗ Limited template designs
- ✗ Basic reporting
- ✗ No SMS marketing
Mailchimp Drawbacks
- ✗ Expensive at scale
- ✗ Free tier very limited
- ✗ Can be bloated