Email Marketing Comparison
ActiveCampaign vs Klaviyo
Side-by-side comparison of ActiveCampaign and Klaviyo in 2026. See how they stack up on features, pricing, and ratings.
8.8
ActiveCampaign
Powerful automation and CRM for serious marketers
VS
3 wins · 5 ties · 2 wins
8.5
Klaviyo
E-commerce email and SMS marketing powerhouse
Quick Verdict
Choose ActiveCampaign if you...
- ✓ Growing businesses
- ✓ E-commerce
- ✓ Agencies
- ✓ Advanced marketers
Choose Klaviyo if you...
- ✓ E-commerce stores
- ✓ Shopify merchants
- ✓ DTC brands
Pricing Comparison
ActiveCampaign
From $29/mo
Lite$29/mo
- • Email marketing
- • Automations
- • Inline forms
Plus$49/mo
- • CRM
- • Landing pages
- • Lead scoring
Professional$149/mo
- • Site messaging
- • Attribution
- • Predictive sending
Klaviyo
Free plan available
FreeFree
- • 250 contacts
- • 500 emails/month
- • SMS
Email$20/mo
- • Up to 500 contacts
- • Unlimited emails
- • A/B testing
Email + SMS$35/mo
- • SMS credits
- • MMS support
- • Smart sending
Feature-by-Feature Comparison
| Feature | ActiveCampaign | Klaviyo |
|---|---|---|
| Free Tier | No (14-day trial) | Yes (250 contacts) |
| Automation Builder | Best-in-class | E-commerce flows |
| Landing Pages | Yes (Plus+) | Signup forms |
| A/B Testing | Up to 5 variants | Subject, content |
| Deliverability | Excellent | Excellent |
| Templates | 250+ templates | E-commerce focused |
| Segmentation | Advanced + predictive | Predictive analytics |
| Digital Product Sales | Via integrations | Via Shopify |
| Analytics | Advanced + attribution | Revenue attribution |
| API & Integrations | 900+ integrations | Shopify, WooCommerce, BigCommerce |
Ratings Breakdown
Ease of Use
ActiveCampaign
7
Klaviyo
7.5
Features
ActiveCampaign
9.5
Klaviyo
9
Value for Money
ActiveCampaign
7.5
Klaviyo
7
Customer Support
ActiveCampaign
8.5
Klaviyo
7.5
Key Limitations
ActiveCampaign Drawbacks
- ✗ Steeper learning curve
- ✗ No free tier
- ✗ Can get pricey
Klaviyo Drawbacks
- ✗ Pricey at scale
- ✗ Complex for beginners
- ✗ Best with e-commerce only