Email Marketing Comparison
Mailchimp vs Klaviyo
Side-by-side comparison of Mailchimp and Klaviyo in 2026. See how they stack up on features, pricing, and ratings.
7.5
Mailchimp
All-in-one marketing platform for growing businesses
VS
4 wins · 1 ties · 5 wins
8.5
Klaviyo
E-commerce email and SMS marketing powerhouse
Quick Verdict
Choose Mailchimp if you...
- ✓ Small businesses
- ✓ E-commerce beginners
- ✓ All-in-one marketers
Choose Klaviyo if you...
- ✓ E-commerce stores
- ✓ Shopify merchants
- ✓ DTC brands
Pricing Comparison
Mailchimp
Free plan available
FreeFree
- • 500 contacts
- • 1,000 emails/month
- • Basic templates
Essentials$13/mo
- • 5,000 emails/month
- • A/B testing
- • Email scheduling
Standard$20/mo
- • Automations
- • Retargeting ads
- • Custom templates
Premium$350/mo
- • Unlimited contacts
- • Advanced segmentation
- • Phone support
Klaviyo
Free plan available
FreeFree
- • 250 contacts
- • 500 emails/month
- • SMS
Email$20/mo
- • Up to 500 contacts
- • Unlimited emails
- • A/B testing
Email + SMS$35/mo
- • SMS credits
- • MMS support
- • Smart sending
Feature-by-Feature Comparison
| Feature | Mailchimp | Klaviyo |
|---|---|---|
| Free Tier | Yes (500 contacts) | Yes (250 contacts) |
| Automation Builder | Customer journeys | E-commerce flows |
| Landing Pages | Yes | Signup forms |
| A/B Testing | Subject, content, send time | Subject, content |
| Deliverability | Good | Excellent |
| Templates | 100+ templates | E-commerce focused |
| Segmentation | Advanced | Predictive analytics |
| Digital Product Sales | Via integrations | Via Shopify |
| Analytics | Detailed | Revenue attribution |
| API & Integrations | 300+ integrations | Shopify, WooCommerce, BigCommerce |
Ratings Breakdown
Ease of Use
Mailchimp
8
Klaviyo
7.5
Features
Mailchimp
8
Klaviyo
9
Value for Money
Mailchimp
6
Klaviyo
7
Customer Support
Mailchimp
6
Klaviyo
7.5
Key Limitations
Mailchimp Drawbacks
- ✗ Expensive at scale
- ✗ Free tier very limited
- ✗ Can be bloated
Klaviyo Drawbacks
- ✗ Pricey at scale
- ✗ Complex for beginners
- ✗ Best with e-commerce only