Email Marketing ROI Calculator
See what your email list is really worth. Plug in your numbers below and watch the revenue, conversions, and ROI update instantly.
Number of subscribers on your list
How many emails you send to the list each month
Your email marketing ROI
Monthly revenue
$75.00
ROI
150%
Revenue / subscriber
$0.01
Clicks / month
75
Conversions / month
1.5
Net profit / month
$45.00
Based on 75 clicks and 1.5 conversions per month at a $50.00 average order value, after your $30.00/mo platform cost.
Why email marketing ROI matters
Email remains the highest-ROI channel in digital marketing precisely because it is cheap to run and you own the audience. A modest list can outperform paid ads once you account for the recurring, near-zero cost of sending. This calculator turns your open rate, click-through rate, and conversion rate into a concrete monthly revenue figure so you can justify the investment — or spot where engagement is leaking.
Already know email pays off? Make sure the rest of your stack does too with our SaaS Subscription Cost Calculator, then pick the platform that fits with our AI email marketing tool reviews.
Frequently asked questions
How is email marketing revenue calculated?+
We multiply your list size by your open rate, click-through rate, and number of campaigns per month to get monthly clicks. Clicks times your conversion rate gives conversions, and conversions times your average order value gives revenue. For a 10,000-person list with one campaign at a 25% open rate, 3% click-through, 2% conversion, and $50 order value, that is 75 clicks, 1.5 conversions, and $75 in revenue.
How is ROI calculated?+
ROI is your revenue minus your monthly platform cost, divided by that cost, expressed as a percentage. If email earns $750 a month and your platform costs $30, your ROI is (750 - 30) / 30 x 100 = 2,400%. Email consistently posts one of the highest ROIs of any marketing channel.
What is a good email open and click-through rate?+
Across industries, open rates of 20-30% and click-through rates of 2-5% are typical for a healthy, engaged list. Segmenting your audience and writing stronger subject lines are the fastest ways to push both numbers up.
What is revenue per subscriber?+
It is your total monthly email revenue divided by the number of subscribers. It tells you what each contact on your list is worth per month, which helps you decide how much you can afford to spend acquiring new subscribers.