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HubSpot
Apollo
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Best overall
HubSpot
ai sales crm
Read full review
Apollo
ai sales crm
Read full review
Overall rating
9.0
8.5
Starting priceFree / $20/moFree / $49/mo
Pricing modelfreemiumfreemium
Best forGrowing businesses that want a unified CRM, marketing, and sales platform with AI automation throughoutSDRs, BDRs, and sales teams who need an all-in-one prospecting and outreach platform with AI-powered personalization
Ease of use
8.0
8.0
Features
9.5
9.0
Value
7.0
9.5
Support
9.0
7.5
Top features
  • • Breeze AI assistant
  • • AI content generation
  • • Predictive lead scoring
  • • Conversation intelligence
  • • 270M+ contact database
  • • AI email writer
  • • Multi-channel sequences
  • • LinkedIn extension
Pros
  • + Best all-in-one CRM ecosystem
  • + Generous free tier
  • + AI integrated across all features
  • + Massive contact database included
  • + Generous free tier
  • + AI writes personalized outreach
Cons
  • − Professional plan is expensive ($890/mo)
  • − Steep price jump from Starter to Professional
  • − Complex for small teams
  • − Data accuracy varies by region
  • − Email sending limits on lower plans
  • − Phone credits are limited

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